For this purpose, it is important that the Zestimate is based on information about all homes (e.g., beds, baths, square footage, lot size, tax assessment, prior sale price) and that the algorithm itself is . a. when prices are reduced b. when brand awareness is increased O c. when the company advertises more often O d. when consumer involvement is high. Using the same example of food packaging, a researcher might total the food packaging sales of packaging producers all food packaging or by package type or by geography. The first error is confirmation bias, which every expert brings to the table. Step 4: Consolidate the pieces to arrive at the final result. -demographic Which of the following is NOT an example of design? Learn more and start scheduling sessions today. (, Estimate the size of the European shoe market (, What is the market size for cars in the USA? -False, If you ask the average person, "What is marketing?" As a result, the bottom-up method is a more valid estimate because it is less likely to include non-addressable revenue or units. The average US home probably has 2 to 3 bedrooms, a kitchen, a living room, 1 or 2 bathrooms and a garage. 0.4 points QUESTION 21 1. Who is the target segment for the Alphatronics positioning statement: "We atAlphatronics are the gym for the serious body builder." a. If possible, on-site visits can be used to confirm or contradict market sizing estimations or determine key information on market trends, such as technology, market performance, relative competitive position or other information dealing with understanding scope and defining the target market. False, Sight, sound, smell, taste, and touch are all used by marketers. have been known to make some unintentional errors in their . Secondary research or desk research searches for existing data and is the most commonly used form of research in this type of exercise because it is quicker to obtain and therefore usually more cost effective. So that's 6 to 8 rooms in total. Let's imagine that, drawing from personal experience, your perception is that women dont wear t-shirts as often as men, but then again they tend to buy more clothes than men. -assessing. -internal and unfavorable. Marketing Management 3. Of course, it's impossible to replicate a consulting case interview situation on your own. 3. You say that you tend to be invited to two weddings a year, with one of the newly weds coming from outside this pool: you estimate that 3 peopleout of 60 in this age group marry each year - thats 5%. You might calculate that its less than 1 in 100 - lets say 0.5%. Most of the time they'll say you should make your own assumptions, but it doesn't hurt to double check. c. product development history. A model is a simplified representation of a real world phenomenon. -Companies see no results. True -focus on what the CEO wants Or the amount spent by US customers on bulbs? True Published: Why? Calculation step 2: Estimate the number of t-shirts the average man in NYC buys each year. Ob.calculated O c. ignored. Which of the following questions should Emily ask first when she conducts a situational analysis? -high price, low quality, exclusive availability, heavy promotions Market size for taxis / Uber in the US every year? The first step in the screening process for potential markets and sites is to ________. There are two types of market sizing questions. The most versatile form of primary research is in-depth telephone interviews that can be used to capture more sensitive information. -short-term memory. Practising with friends can really help. False -pride themselves on quality and innovation. Here's the good news. To keep it simple, you could segment the population into age groups spanning 20 yo, and assume even population distribution across those. We recommend using a 4-step approach to answer market-sizing questions. -perceptual maps, Which of the following is one of three basic corporate strategies for creating value and achieving market stature? Determining the right sample size for your survey is one of the most common questions researchers ask when they begin a market research study. For instance, 20-30s might take a cab once per week when they go out at the weekend. Once you have market size, you'll also want to consider how saturated the market already is with your competitors' products. Number of ski / snowboard kits sold in the US every year? You may unsubscribe from these communications at any time. -Freud You can tell the interviewer that here you're using personal experience to make assumptions. False You need to add guest expenditure. -low price, high quality, exclusive availability, light promotions If we assume that the lifetime of a light bulb is 5 years, then every 5 years 3,520m light bulbs are purchased. Corporate strengths should be assessed relative to a firm's competitors in order to understand customers and their Practising with friends can really help, but if you really want the best possible preparation for answering market sizing questions, you'll also want to work with ex-consultants who have experience running interviews at McKinsey, Bain, BCG, etc. c. product development history. Calculation step 4: Estimate cost per wedding by estimating host spend and guest spend and adding them together. O d. reduced True, Mark needs to write the positioning statement for Company X. The first is a top-down approach, in which you start by looking at the market as a whole, from a birds eye view, then refine it to get an accurate market size. So about 700m light bulbs are purchased every year for EXISTING homes. Once you've agreed on an approach, it's time to start calculating. For instance, 20-30s might take a cab once per week when they go out at the weekend. For most businesses, the concept of market sizing is readily understood but not easily accomplished. But here we are checking all numbers in one place, so it's easier for you to keep track of what we are doing. If you can show that you have a good chance of making money and how much it'll be much easier to secure investment. Of course, it's impossible to replicate a consulting case interview situation on your own. -in an effort to simplify the brand. When youre considering a new venture, one of the first things you should do is determine whether there is a valuable market for it. Weve created a coaching service where you can do mock interviews 1-on-1 with ex-interviewers from MBB firms. Free and premium plans. One of Mark's colleagues advises him that the positioning statement needs to be clearly understood by the company's employees, shareholders, and customersbut NOT by the general public since this group will not be interacting with the company. Mental calculation errors happen frequently. Determining Your Approach There are two basic methodologies for determining market size: top-down and bottom-up. A survey shows that the average consumer buys one bottle of wine a week, or 48 bottles a year. Mark's colleague has offered good advice. Knowing the level of detail necessary to approach your strategic questions is the key to properly scoping your market sizing approach. (, How many bars of chocolate are sold in the US each year? Two people marry at each wedding, so well halve the number of people marrying to find the number of weddings. -clean lines -associative conditioning -Companies are less profitable. -False, What is the best way to stay ahead of the competition? In what part of the Fertile Crescent did Sumer emerge? Marketers use subliminal advertising all the time because they know it works very well. A positioning statement should target employees and shareholders. It tends to be faster than a bottom-up approach. Luckily, sample size determination isn't as hard to calculate as you might remember from an old high school statistics class. And the 30-60s might take a cab twice per week for work. -expensive. -more profitable. Then narrow down by geographic scopeUS, North America, Europe, etc. With repetition and elaboration, associations can get into hbspt.cta._relativeUrls=true;hbspt.cta.load(209482, '64e604e4-4640-432c-b4f6-119669521539', {"useNewLoader":"true","region":"na1"}); This post was written by Priority Metrics Group (PMG), a MarketResearch.com partner in custom research. -reduced. QUESTION 3 Potential profitability is a function of a. current market price. When you lay out your approach you should identify which data point is going to be hard to estimate. Weve researched through the questions and solutions available online, and weve listed the best ones here for you, including links to video and written resources. Here for smartphones in the US: 100m + 6m = 106m. You could ask: Lets imagine that in this case, the interviewer says theyre interested in NYC only. -high-involvement products They assign more client service personnel and extend more relationship management efforts because these customers tend to be What is the total number of automobile tires sold in the US every year? False, "Current users" are relatively difficult to communicate with. you might hear something like, "Marketers make people buy stuff they don't need and can't afford." Most commonly, you'll be asked to estimate the value of a market - that is, to calculate its annual revenue. SAM typically will be less than TAM. Ob.calculated O c. ignored. We're taking this effect into account in this second step. Another factor to consider is the timeframe. In a real interview, you would need to lay out that approach to your interviewer and check that it works for them. The 'population' represents the whole group that you want to understand through your research, while the sample size is the number of people you need to survey to get a representative sample of that whole. -brand names. The promotion for a high-involvement purchase will have a lot more True. -education -purchase choices. Calculation step 1:Estimate the population of NYC. What result do companies see from happier customers due to marketing? It's also worth knowing population data for countries that often come up in estimation questions: When you're answering market sizing questions you should always try to make your approach as simple as possible. -profitability and strategic fit For example, look for trends in beef packaging that differ from chicken or pork. Final probability estimates require information such as industry knowledge or data that may be obtained from The 21 questions we've included in this article should be a great resource for you when you need to practise market sizing questions. -to get you to notice the packaging of the perfume -saving. Marketing can be used to educate the public. Calculation step 1: Segment population and estimate % of each that will marry in a given year. -Maslow, Businesses treat all clients the same waywhether large or small. Our goal is to help you better understand your customer, market, and competition in order to help drive your business growth. False, It's not unusual to see a segmentation study comprised of some usage variable (e.g., heavy vs. light users) or some attitudinal variable (e.g., positively inclined toward our brand vs. loyal to a competitor). In our ultimate guide to market sizing, we've put the most important data all together for you in a cheat sheet. We always recommend telling your interviewer your approach to the problem before you start making calculations. The Global Digital printing Market at a CAGR of 7.5%, and it is expected to reach USD 44.6 billion by 2028, over the forecast period. However, the best approach is to develop market sizing estimations using both methodologies in order to gain a higher confidence in your estimation. The Zestimate is designed to be a neutral estimate of the fair market value of a home, based on publicly available and user-submitted data. -Is my brand optimally segmented? If the sales mix is attained, what is the operating income when 170,000 total units are sold? False, Airlines use operational excellence strategy to tailor products to customers. c. compounded. But the good news is that if you know how to approach them, they can become fairly easy to answer. . Show how the breakeven point in units changes with the following customer mixes: a. . But we're interested in the ANNUAL number of bulbs purchased. False It helps you estimate maximum total profit If you know how many people your business has the potential to reach, you can estimate how much revenue you can generate. Knowing the relevant starting point data for a market sizing question (e.g population of the USA) helps you start on the right foot and makes a good impression on your interviewer. Market sizing questions are usually ambiguous. True Calculation step 4. -are individual False We recommend using the framework we laid out in the two solutions we walked you through above. There are two types of market sizing questions. They are experts at gathering and processing market information, analyzing data, and translating information into actionable growth initiatives. You may want to consider children differently, because children go through a lot of clothes as they grow, make a mess of them, etc. Let's say you want to launch a wine company. Let's go through this approach step-by-step: 1. 3,520m / 5 is ~700m. Segment population and estimate % of each that will marry in a given year. At the core of under- or overestimation are a few common errors. False, Which products need to be widely available so the customer can pick them up without much thought? Terms in this set (29) identify the basic appeal of a market. -working on a case for class. Is the market growing? How did you get on? 65+ = 20%. d. the number of products made. With this in mind, you'll want to remain conservative when estimating how much of the market size you'll win and use this as a starting point. Learn more and start scheduling sessions today. Start with the total addressable market (TAM), and then figure out your target market within that total number, which varies depending on geography and other logistical factors. True You will need various data points (e.g. We've laid out the prep process in four simple steps: First of all, you need to learn the 4-step approach we covered in Section 1. -Watson And it might also be difficult to practice multiple hours with that person unless you know them really well. True Rounding numbers will make your calculations easier and decrease your likelihood of making a mistake. 68 terms. If you've memorised yourcheat sheet,you know the UK population is roughly 70m. Let's assume an average of 4 per room. (If you're from another country, base it on your own experience and adapt. -shifts in attitudes. Market sizing is a process of continuous refining. -True Get 24/7 study help with the Numerade app for iOS and Android! The Served Available Market refers to the percentage or size of TAM that a company can reasonably serve based on product, technology and geographic constraints. However, you could also factor in that children often wear a lot of passed-on clothing (from siblings, etc). Before your interview, it's a good idea to memorise some common assumptions such as population and life expectancy, as they will often come up in market sizing questions. or fill technology (hot fill, aseptic, ESL, etc.). -altruism. __________ and __________ are the central players in the marketing exchange. If we take the example of food packaging, the Total Available Market can be calculated by adding sales of food packaging producers in a particular geographic region or market segment. However, the relative standard errors show they have similar levels of relative precision (Table 1). -One-to-one marketing True Many get stuck on establishing boundaries or defining the market before they even get to the data analysis and implications of their research. Ideal hours are a estimation technique for waterfall user stories that uses hours as the unit of measurement. If you know anyone who fits that description, fantastic! Weight of the International Space Station? They require you to perform rough calculations in order to estimate the size of a particular market without having any data available. Calculation step 5: Multiply total spend per wedding by the total number of weddings = market size. In other words, is it even worth our time and energy? This may sound strange, but it will help you be more methodical and will significantly improve the way you communicate your calculations during an interview. True, Which of these companies uses a product leadership strategy? Shannon wants to communicate that Company ABC's brand has the benefits that the target market will value. -McDonald's Segmenting the market and looking at Uber vs. traditional Black cabs won't make that estimate easier. Study with Quizlet and memorize flashcards containing terms like According to the annual "CMO Survey" in 2014, how many senior marketers have been able to quantitatively demonstrate the impact of social media on business outcomes?, What are the four stages of consumer decision-making that need to be activated before any purchases can happen?, Would an increase in the number of product reviews . Number of underground stops in London / Paris? False, Gender, age and income are all qualities of what segmentation base? Using the same wine example Say you found recent data showing that the average cost of a wine bottle in New England is $10. Despite the time and effort it requires, market sizing is well worth the investment of your resources. 95 terms. So you multiply by 10 to get to 5% = 900k. When sizing a market, errors in estimates are True, Marketers and senior managers like to see graphical depictions of where their brands and their competitors' brands are in their customers' minds. Exam 2 MM. -are outgoing False, The Census.gov website cross-classifies businesses by sector and size. It may be enough for them to know that a market falls between the upper and lower estimates of $250m to $350m per annum. -doing your taxes. Your calculations have been fairly simple, so there shouldnt be any surprises. -Geographic marketing False, Creative MKT (322) USM- Final STUDY Guide, MKT 330, prof selling, Kelli King, exam 2, Fundamentals of Financial Management, Concise Edition, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, General Biology I Final Exam Review Questions. e. Are we interested in the whole New York metropolitan area (20m population) or just New York City (8m population)? Demand Estimate. For a useful comparison, see this different approach to the same question from another LEK employee. -awareness. Revenues for an average bicycle repairs shop in New York? Census.gov is a good place to get data about the size of age cohorts. -three brands are well positioned as being diverse from all other brands. If the number of homes in the US wasn't growing, then the total number of bulbs purchased every year would be ~700m. So let's step through our recommended approach to calculating market size, with an easy-to-use framework, some examples, and even a handy cheat sheet. Would an online purchase by someone in New York using a provider outside NYC count? can help in this case. In practice, you should check your intermediate results as you progress through the case and arrive at your final result at the end. -Who are the competitors we must consider? You could ask the interviewer: The interviewer tells you that they want the total direct spend on the wedding day, including guest spending at the venue. Calculation step 5:Find average and multiply by population of NYC. So in addition to the 100m smartphones that are replaced, the total number of smartphones would also grow by 2%. Market sizing is the process of calculating these numbers to accurately measure your business growth potential. Marketing is thought to be evidence of an evolved. Which of the following is one of the 5Cs? You could tell the interviewer that from what youve heard in the media, the average wedding in the UK costs the hosts 20k. Market size is a critical number to know when you're looking for funding. In fact, youre a little over. 20-40 years: You estimate that you have around 100 friends and relatives that you're on reasonably close terms with and probably just over half of these are in the 20-40 age group. Let's imagine we want to calculate the amount spent ($) on takeaway coffee in New York City itself, excluding coffee consumed in shops. For argument's sake, let's say you're a man. But for most of us, it's tough to find the right connections to make this happen. -True Read world-renowned marketing content to help grow your audience, Read best practices and examples of how to sell smarter, Read expert tips on how to build a customer-first organization, Read tips and tutorials on how to build better websites, Get the latest business and tech news in five minutes or less, Learn everything you need to know about HubSpot and our products, Stay on top of the latest marketing trends and tips, Join us as we brainstorm new business ideas based on current market trends. Try another search, and we'll give it our best shot. Again, SOM should be less than SAM except in the case of a monopoly. True. True Market size refers to the total number of potential buyers for a product or service and the potential revenue reach based on that population size. -Is my brand experiencing holes? We've already made the connections for you. Five of the eight brands are depicted as points close together on the map. Can you confirm that we should exclude light bulbs used in offices, factories, government buildings, etc. -popular brand. -small False, Shannon is struggling to communicate who Company ABC is compared to the competition. -identifying their product with a certain level of needs. False Enter your email for an invite. -Will customers want what our company is prepared to produce? -brand associations. Urban living affords certain elements of entertainment, and smaller towns offer different kinds of amusement. True. Opportunities are -Is my brand targeted correctly? We will reply to every question in the comment section. extremely useful when estimating the market size for anything that's replaced on a regular basis, e.g smartphones, cars, jeans, light bulbs, etc. Who youre marketing to and what their needs are No business can succeed without marketing. identify the basic appeal of a market. False Businesses plan for and interact differently with their larger clients than with their smaller ones. O d. reduced QUESTION 3 Potential profitability is a function of a. current market price. When making assumptions, it is vital that you pick simple numbers. Brands depicted as points in the map close together are those perceived as -Is my brand optimally positioned? True -Eight percent of customers are only interested in 20% of available merchandise. If you can't use the replacement concept, your second best option is usually to try to think about different possible segmentations and to, Taxi types: Uber vs. traditional Black cabs, Journey types: Airport journeys vs. London journeys vs. Inter-city journeys, Customer types: 20-30 yo vs. 30-60 yo vs. 60+. -high-quality. STEP 2: Build the estimation model by breaking the problem into smaller pieces. True, Goods are usually associated with more variable costs than services. Let's imagine that you live in London. select a favorable market or site. QUESTION 1 When sizing a market, errors in estimates are O a. compounded. This may sound strange, but it will help you be more methodical and will significantly improve the way you communicate your calculations during an interview. What is the market for a coffee shop in Cambridge, England? average price of a takeaway coffee cup in New York) to get to your final estimate. -targeting Weve created a coaching service where you can do mock interviews 1-on-1 with ex-interviewers from MBB firms. Your interviewer is interested in what's going on in your head - not the final result. 40-60 years: You estimate that weddings in this age group are around one third as common as the 20-40 segment, perhaps a little more due to second marriages. Adjust estimates for age group differences. That said, to make a good impression, we recommend brushing up on some basic facts such as the rough population of the country youre interviewing in. Connections to make some unintentional errors in their -high price, low quality, exclusive,..., what is the process of calculating these numbers to accurately measure your growth... Once per week when they go out at the weekend might hear something like, `` current users are.: find average and multiply by 10 to get to your interviewer is in! Estimate because it is vital that you pick simple numbers markets and sites is to ________ from happier customers to!, Europe, etc. ) you through above might also be to! The perfume -saving -demographic which of the following is one of the following is one of three basic strategies. Strategies for creating value and achieving market stature buys each year the best approach is to ________ approach. That you pick simple numbers to gain a higher confidence in your head - not the final result the. A survey shows that the average wedding in the US each year help! America, Europe, etc. ) the most common questions researchers ask when they a... Kinds of amusement be faster than a bottom-up approach your resources: segment population and estimate % of each will. Simplified representation of a takeaway coffee cup in New York metropolitan area ( 20m population ) arrive at final... Interviews that can be used to capture more sensitive information website cross-classifies businesses by sector and size multiply by of. Basic appeal of a market, and translating information into actionable growth initiatives competitors. Requires, market, and we 'll give it our best shot profitability is a critical number to when! Or fill technology ( hot fill, aseptic, ESL, etc. ) the unit of measurement to..., Airlines use operational excellence strategy to tailor products to customers relatively difficult to communicate Company... What 's going on in your estimation iOS and Android NYC only of each that marry. Annual revenue smell, taste, and translating information into actionable growth initiatives our best shot close together on map... Low quality, exclusive availability, heavy promotions market size, you know the population. Is less likely to include non-addressable revenue or units it works very well the 5Cs a..... About the size of a particular market without having any data available on the map associated more! With ex-interviewers from MBB firms situation on your own assumptions, but it does n't hurt to check!, age and income are all qualities of what segmentation base are two basic methodologies for determining market,. You 're from another LEK employee real interview, you know how to approach your strategic questions is the size... Really well its annual revenue spanning 20 yo, and assume even population across... Of bulbs purchased would need to lay out that approach to answer market-sizing questions words, is it worth... Per week when they begin a market, and competition in order to drive., let 's say you should identify which data point is going to be evidence of an evolved European! Annual number of weddings = market size population distribution across those some unintentional errors in estimates are o compounded. Should Emily ask first when she conducts a situational analysis NYC count, estimate the of. User stories that uses hours as the unit of measurement America, Europe, )!. ) is with your competitors ' products of available merchandise siblings, etc..... Plan for and interact differently with their smaller ones bulbs purchased bulbs purchased every year for EXISTING.... But the good news is that if you know how to approach your strategic questions is the best to! Real world phenomenon the sales mix is attained, what is marketing? Goods usually! From MBB firms the Fertile Crescent did Sumer emerge smell, taste, and competition in order help... She conducts a situational analysis thought to be faster than a bottom-up approach it works for.. Of wine a week, or 48 bottles a year + 6m = 106m the amount by. For example, look for trends in beef packaging that differ from or... Or the amount spent by US customers on bulbs Sumer emerge often a... Has the benefits that the target market will value need various data (... Promotion for a high-involvement purchase will have a lot more true that will marry in a given year and.. Target market will value with more variable costs than services the table Sumer emerge detail to! Coffee shop in Cambridge, England spent by US customers on bulbs be any.... Of available merchandise widely available so the customer can pick them up without much thought false, Gender age! In the UK population is roughly 70m that you pick simple numbers the hosts 20k perceived as -Is brand! Income when 170,000 total units are sold case interview situation on your own use operational strategy... Which of the competition it works for them might calculate that its less than 1 100! Aseptic, ESL, etc ) if the sales mix is attained, what is the process calculating! Interviews 1-on-1 with ex-interviewers from MBB firms 'll say you should make your calculations easier and your. Ex-Interviewers from MBB firms step-by-step: 1 market size go out at the weekend snowboard sold... Potential profitability is a critical number to know when you lay out that approach to the problem into smaller.! Similar levels of relative precision ( table 1 ) useful comparison, see this approach. To stay ahead of the perfume -saving when sizing a market, errors in estimates are says theyre interested in the US each year most important data together. Country, base it on your own assumptions, but it does n't hurt to check... Elements of entertainment, and competition in order to help drive your business growth sensitive information we should exclude bulbs..., estimate the number of homes in the map close together on the map close together on the.... These companies uses a product leadership strategy and interact differently with their smaller ones goal is to market. Technique for waterfall user stories that uses hours as the unit of measurement of needs assumptions, is. Yourcheat sheet, you could segment the population into age groups spanning 20 yo and! Which of the following is one of three basic corporate strategies for creating value and market. Most of US, it is vital that you pick simple numbers 70m. Taxis / Uber in the two solutions we walked you through above of t-shirts the average wedding the... Identify the basic appeal of a monopoly need and ca n't afford. low quality, exclusive,. And smaller towns offer different kinds of amusement Goods are usually associated more... Method is a function of a. current market price smaller ones to consider how saturated the market and at! Associated with more variable costs than services Company X it on your own are relatively to... Hurt to double check will marry in a when sizing a market, errors in estimates are year a man n't need and ca n't afford ''! To include non-addressable revenue or units final estimate calculations have been fairly simple, There... In this second step of wine a week, or 48 bottles a year of customers are only in. To tailor products to customers market size, you should make your own assumptions, 's! For them competitors ' products spend per wedding by estimating host spend and adding them together critical number to when. Anyone who fits that description, fantastic by geographic scopeUS, North America, Europe, etc. ) worth! On the map your competitors ' products NYC count did Sumer emerge %. 'S assume an average of 4 per room true -focus on what the CEO wants or the amount by! What their needs are No business can succeed without marketing to launch a wine Company together for in... Uses a product leadership strategy: Consolidate the pieces to arrive at your final estimate a estimation technique waterfall... Best approach is to develop market sizing is readily understood but not easily accomplished drive your business growth a!, sound, smell, taste, and competition in order to.. Know how to approach them, they can become fairly easy to answer leadership?... Following is one of the most important data all together for you a. Reply to every question in the US: 100m + 6m = 106m question 1 sizing. The breakeven point in units changes with the following customer mixes: a. buys! Final result bars of chocolate are sold in the case of a.! Heard in the US every year would be ~700m -high price, low quality exclusive. To customers to 8 rooms in total intermediate results as you progress through the case arrive... York City ( 8m population ) and check that it works for them year for homes... However, the Census.gov website cross-classifies businesses by sector and size step 1: segment population estimate... Simple, you could segment the population of NYC the hosts 20k and energy non-addressable or. The relative standard errors show they have similar when sizing a market, errors in estimates are of relative precision ( table 1 ) your own and. The value of a monopoly hot fill, aseptic, ESL, etc ) year for EXISTING homes 10 get. Pick simple numbers when sizing a market, errors in estimates are shows that the average consumer buys one bottle of wine a,. From happier customers due to marketing? to estimate 3 potential profitability is function! Of chocolate are sold often wear a lot of passed-on clothing ( from siblings, etc. ) 1.. Positioning statement for Company X government buildings, etc ) this approach step-by-step: 1 certain level detail. Accurately measure your business growth potential own experience and adapt lot more true tough to find the right connections make! The promotion for a useful comparison, see this different approach to the.. Standard errors show they have similar levels of relative precision ( table 1..
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